Real Estate Photography Workflow
Real estate photography operates on a fundamentally different timeline than portrait or wedding work. Agents need images fast — often within 24 hours of the shoot. Your workflow must be built for speed and consistency without sacrificing quality.
Booking and Scheduling
Create a dedicated real estate booking type in creavio with shortened lead times. While portrait clients might book weeks in advance, real estate clients often need same-day or next-day availability. Set your real estate calendar to allow bookings with as little as 4 hours notice during business days.
Property Information Form
Use creavio's custom intake forms to collect essential property details at booking:
- Property address and lockbox code
- Square footage and number of rooms
- Agent contact and listing agent name
- Special features to highlight (pool, view, renovation)
- Staging status — is the property staged, occupied, or vacant
Shot List and Consistency
Create a standard shot list template in creavio that you follow for every property. Consistency is what earns repeat business from agents. A typical residential shot list includes exterior front and back, every room from the best angle, kitchen and bathrooms in detail, and any standout features.
Editing and Turnaround
Real estate editing should be batch-processed. Use Lightroom presets for consistent color correction and window pulls, then deliver through creavio. Set up an automated workflow that sends the download link to the agent within minutes of you uploading the final images.
Pricing Structure
Most real estate photographers use per-property pricing rather than hourly rates. Create package templates in creavio for different property sizes: under 2000 square feet, 2000 to 4000, and 4000 plus. Include add-ons for drone aerials, twilight shots, and virtual tours.
Agent Relationships
Tag real estate clients in creavio's CRM by brokerage and agent. Track how many properties each agent sends you monthly. Offer volume discounts for agents who book consistently — this is a relationship-driven business where repeat clients are your primary revenue source.