Styled Shoot Workflow

Styled Shoot Workflow

Styled shoots are one of the best ways to build your portfolio, attract your ideal clients, and collaborate with other wedding vendors. Here's a complete workflow from concept to publication.

Phase 1: Concept & Planning

Start with a clear vision. What type of client do you want to attract? Your styled shoot should showcase exactly the work you want to be hired for.

  • Define the aesthetic: Moody and dramatic? Light and airy? Editorial? Bohemian?
  • Choose a venue: Reach out to venues you'd love to shoot at. Many will offer free access in exchange for photos.
  • Build your vendor team: Florist, planner, hair/makeup, dress boutique, stationer, cake designer. Each vendor contributes their services in exchange for portfolio images.
  • Create a mood board: Use Pinterest, Canva, or creavio's mood board tool to align everyone's vision.

Phase 2: Coordination

Use creavio to manage the entire project:

  1. Create a project in creavio (use the "Styled Shoot" project type)
  2. Add all vendors as contacts with their roles
  3. Send a creative brief to all vendors via creavio email
  4. Create a shared timeline for the shoot day
  5. Send model releases through creavio's contract system

Phase 3: Shoot Day

Arrive early. Shoot details first while everything is pristine. Work through your shot list systematically. Capture flat lays, wide establishing shots, and intimate details. Communicate with your team throughout the day.

Phase 4: Post-Production & Delivery

  1. Edit a curated selection (40-80 images is typical for a styled shoot)
  2. Create a gallery in creavio for each vendor
  3. Set download permissions so each vendor can access their relevant images
  4. Send gallery links with clear usage guidelines

Phase 5: Maximize the Investment

  • Submit to blogs: Research wedding blogs that accept styled shoot submissions. Include a compelling narrative.
  • Blog the shoot on your own website with SEO-optimized text including venue and location names.
  • Social media: Plan 4-6 weeks of content from one styled shoot. Tag all vendors for cross-promotion.
  • Update your portfolio: Add the best images to your creavio website immediately.

A well-executed styled shoot can generate client inquiries for months. Track which bookings reference styled shoot images in creavio's referral tracking.