Bulk Email Sending
Sometimes you need to reach many clients at once — announcing mini session dates, sharing holiday promotions, or updating your policies. creavio's bulk email feature lets you send to segments and tagged groups without leaving the platform.
Creating a Bulk Email
- Go to Communication > Bulk Email and click New Campaign.
- Select your recipients. You can choose from pre-built segments (All Clients, Past Clients, Active Leads) or any custom tag you've created.
- Write your subject line and email body. Use the visual editor to add images, buttons, and formatted text.
- Add merge tags like {{client_name}} for personalization.
- Preview the email, then click Send or Schedule for a future date and time.
Segmentation Tips
- Tag your clients consistently. Use tags like "Wedding 2026," "Senior Portrait," or "VIP" to build targetable groups.
- Exclude recent contacts. If you sent a gallery delivery email yesterday, exclude those clients from today's promo blast.
- Use lead status filters. Send different messages to active leads vs. past clients vs. cold leads.
Sending Limits
creavio sends bulk emails in batches to protect your sender reputation. Depending on your plan, you can send up to 500 emails per day on Starter, 2,000 on Pro, and 10,000 on Business. Emails are queued and delivered over a few hours to avoid triggering spam filters.
Tracking Performance
After sending, view campaign analytics in Communication > Campaigns. Track open rate, click rate, bounce rate, and unsubscribes. Use these insights to refine your subject lines, timing, and content for future sends.
Always include an unsubscribe link — creavio adds one automatically to comply with email regulations. Clients who unsubscribe are removed from future bulk sends but remain in your CRM for one-on-one communication.