Blog SEO Best Practices

A well-optimized blog post can drive hundreds of visitors to your site every month — for years. creavio's blog tool gives you everything you need to publish content that ranks, but the strategy is up to you. Here's how to do it right.

Choose the Right Topics

Write about what potential clients are searching for. The best blog topics for photographers include:

Venue guides — "Best Wedding Venues in [Your City]"
Session guides — "What to Wear for Your Family Photo Session"
Location guides — "Top 10 Photo Locations in [Your Area]"
Real sessions — "Emily and Jake's Sunset Engagement at [Location]"

Venue and location guides rank especially well because they target specific search queries with clear intent.

Writing for Search Engines

Use your target keyword in the title — place it near the beginning
Write a compelling meta description — 150 characters that make someone want to click
Use headings (h2, h3) — break up the post and include keywords naturally
Write at least 800 words — longer posts tend to rank higher for competitive terms
Link to other pages on your site — your pricing page, contact form, and portfolio

Image Optimization

Every image in your blog post should have descriptive alt text. Instead of "IMG_4523.jpg," write "bride and groom first dance at Rosewood Estate." This helps Google understand your images and can drive traffic from Google Image Search.

Publishing Frequency

Consistency matters more than volume. One well-written post per month outperforms four rushed posts. Set a realistic schedule and stick to it. creavio's draft and scheduling features let you write ahead and publish automatically.

Measuring Results

Connect Google Search Console (free) to see which queries your blog posts appear for. Look for posts that show up on page two of results — these are your best opportunities. Update them with more detail, better images, and internal links to push them onto page one.