SEO Meta Tags

Search engines and social platforms read your meta tags to understand what each page is about. creavio gives you full control over title tags, meta descriptions, and Open Graph data so your pages look polished in Google results and social shares alike.

What Are Meta Tags

Meta tags are invisible snippets of text in your page's HTML that tell search engines and social platforms what the page contains. The three most important ones are:

Title tag — appears as the clickable headline in Google search results
Meta description — the two-line summary below the title in search results
Open Graph image — the preview image shown when someone shares your link on Facebook, LinkedIn, or iMessage

Setting Meta Tags Per Page

Navigate to Website → Pages and click the gear icon on any page. You'll see fields for:

SEO Title — keep it under 60 characters. Include your name and what you shoot. Example: "Sarah Chen Photography | Portland Wedding Photographer"
SEO Description — keep it under 155 characters. Write a compelling sentence that makes someone want to click. Example: "Candid, emotional wedding photography in Portland and the Pacific Northwest. Now booking 2027."
OG Image — upload a 1200×630px image. This is what appears when your link is shared on social media.

Global Defaults

Set default meta tags under Website → Settings → SEO. These apply to any page where you haven't set custom tags. Your homepage should always have custom tags — it's the most important page for search.

Common Mistakes

Leaving the title as "Home" or "Untitled" — search engines need descriptive titles
Stuffing keywords — write for humans first, search engines second
Using the same description on every page — each page should have a unique description
Forgetting the OG image — links shared without a preview image get far less engagement

creavio automatically generates meta tags from your page content if you leave the fields blank, but custom tags always perform better.