Website Loading Speed
A slow website loses visitors and hurts your search rankings. Google considers page speed a ranking factor, and studies show that 53% of mobile visitors leave if a page takes longer than 3 seconds to load. Here's how to keep your creavio site fast.
What creavio Does Automatically
creavio handles several performance optimizations behind the scenes:
- Image compression: All uploaded images are automatically optimized for web delivery without visible quality loss
- Responsive images: Different image sizes are served based on the visitor's device and screen size
- CDN delivery: Your site content is served from edge servers worldwide for fast loading anywhere
- Lazy loading: Images below the fold load only when the visitor scrolls to them
- Code minification: CSS and JavaScript are compressed for smaller file sizes
What You Can Control
Even with automatic optimizations, your choices affect speed:
Image Best Practices
- Upload JPEGs, not TIFFs or PNGs for portfolio images. JPEGs compress far better for photographs.
- Resize before uploading: 2400px on the long edge is plenty for web display. Uploading 8000px originals forces unnecessary processing.
- Limit homepage images: A homepage with 50 full-size images will load slowly regardless of optimization. Aim for 10-20 hero images.
Design Choices
- Fonts: Each custom font adds loading time. Stick to 1-2 font families maximum.
- Videos: Embedded videos are loaded from YouTube or Vimeo servers, which is efficient. Avoid uploading video files directly.
- Animations: Subtle animations are fine. Heavy parallax effects or dozens of animated elements slow rendering.
Testing Your Speed
Use Google's free PageSpeed Insights tool at pagespeed.web.dev. Enter your creavio website URL and you'll get scores for both mobile and desktop performance, along with specific recommendations.
A score of 90+ is excellent. Most creavio sites score 85-95 out of the box. If yours is lower, the recommendations above will help close the gap.