Client Segments

Segments let you group clients by shared criteria so you can send targeted emails, offers, or campaigns.

Creating a Segment

Go to Clients > Segments and click Create Segment. Use the visual builder to set conditions like:

Booking type equals "wedding"
Last booking was more than 6 months ago
Total spend is over $2,000
Tag includes "VIP"

Using Segments

Once created, segments automatically update as clients match or unmatch the criteria. Use them in email campaigns, automations, and marketing to reach the right people.