Ads Manager

creavio's Ads Manager lets you create, launch, and monitor paid campaigns on Facebook and Instagram without leaving the platform. Turn your best-performing organic content into ads with a few clicks.

Connecting Your Ad Account

Before creating ads, connect your Meta Business account:

Go to Settings > Integrations > Meta Ads
Authenticate with your Facebook account
Select the Ad Account and Facebook Page you want to manage
creavio will sync your existing campaigns and audiences

Creating a Campaign

Click New Campaign in the Ads Manager section. Choose your objective:

Brand Awareness — reach new people in your target demographic
Traffic — drive visitors to your website, booking page, or link-in-bio
Engagement — boost likes, comments, and shares on a post
Leads — collect inquiries through a lead form

Next, define your audience by location, age, interests, and behaviors. Photographers often see great results targeting engaged couples, new parents, or local business owners — depending on their niche.

Ad Creative

Select images or video from your creavio gallery, or upload new assets. Write your headline, primary text, and call-to-action. creavio shows a real-time preview of how your ad will appear in Feed, Stories, and Reels placements.

Budget & Schedule

Set a daily budget or lifetime budget. Choose start and end dates, or run the campaign continuously. creavio recommends starting with $5-10/day and scaling based on results.

Monitoring Performance

Once live, track your campaign metrics in the Ads Manager dashboard:

Spend, impressions, reach, and clicks
Cost per click (CPC) and cost per result
Audience breakdown showing which segments convert best

Pause or adjust campaigns at any time. If a campaign underperforms after 3-5 days, try refreshing the creative or narrowing your audience.