Content Strategy

Content Strategy

The Strategy tab helps you plan what to post and when — so you are not scrambling for content ideas every day.

Content Pillars

Define 3-5 content pillars that represent your brand. For example: Behind the Scenes, Portfolio Highlights, Client Testimonials, Photography Tips, Personal Life. Pillars ensure variety in your feed.

Idea Bank

Save post ideas as you think of them. Tag each idea with a pillar, platform, and priority. When it is time to create content, pull from your idea bank instead of starting from scratch.

Content Plan

Create a weekly or monthly content plan that assigns pillars to specific days. For example: Monday = Tips, Wednesday = Portfolio, Friday = Behind the Scenes.