Google Business Profile for Photographers

When someone searches "photographer near me," Google Business Profile determines who shows up. If you haven't claimed and optimized your listing, you're invisible to the largest pool of high-intent local searchers.

Claiming Your Profile

Go to business.google.com and sign in
Search for your business name or create a new listing
Verify ownership through postcard, phone, or email
Complete every section of your profile — Google rewards completeness

Optimizing Your Listing

Business category: Choose "Photographer" as primary. Add specific categories like "Wedding Photographer" or "Portrait Photographer" as secondary
Description: Write 750 characters covering your specialties, service area, and what makes you different
Photos: Upload 20 or more high-quality images. Google ranks listings with more photos higher in local results
Hours: Set accurate hours. Add special hours for holidays
Services: List every session type you offer with descriptions

Getting Reviews

Reviews are the single most important ranking factor for local search. After every session, send clients a direct link to leave a Google review. creavio can automate this with a post-delivery follow-up email. Aim for consistent, ongoing reviews rather than a burst followed by silence.

Posting on Google

Google Business Profile supports posts similar to social media. Share recent sessions, seasonal promotions, and availability updates. Posts expire after seven days, so update them weekly to maintain visibility.

Linking to creavio

Set your creavio portfolio as the website URL and your booking page as the appointment link. This gives potential clients two clear paths to reach you directly from search results. Monitor clicks and calls through the Google Business Profile insights dashboard.