Hashtag Strategy

Hashtags are still one of the most effective ways to get discovered on Instagram. creavio's hashtag tools help you research, organize, and rotate hashtag sets so every post reaches the right audience.

Accessing Hashtag Tools

Go to Marketing > Social > Hashtags to open the hashtag manager.

Creating Hashtag Sets

Instead of retyping hashtags for every post, build reusable sets:

Click + New Set
Name the set (e.g., "Wedding Photography," "Newborn Session," "Headshots")
Add up to 30 hashtags per set
Click Save

When scheduling a post, select a hashtag set from the dropdown and it's automatically applied.

Hashtag Research

creavio's research tool shows data for any hashtag:

Post volume — how many posts use this hashtag
Competition level — low, medium, or high
Related hashtags — suggestions based on what similar accounts use

Hashtag Mix Strategy

For maximum reach, each set should include a mix of sizes:

5-10 small hashtags (under 100K posts) — lower competition, higher chance of ranking
10-15 medium hashtags (100K-500K posts) — balanced reach and competition
5-10 large hashtags (500K+ posts) — high visibility but brief exposure

Rotating Hashtags

Using the same exact hashtags on every post can trigger Instagram's spam detection. Create 3-5 variations of each set and rotate them. creavio can auto-rotate sets when scheduling posts.

Location-Based Hashtags

If you serve a local market, include location-specific hashtags:

#CityNamePhotographer
#StateWeddingPhotography
#NeighborhoodPortraits

Tracking Performance

After posting, check which hashtags drive the most impressions in Marketing > Analytics. Drop underperforming tags and replace them with new ones quarterly.

A thoughtful hashtag strategy compounds over time. The posts you publish today continue attracting new followers for weeks.