Social Analytics & Engagement
Understanding what resonates with your audience is essential for growing your creative brand. creavio's analytics dashboard pulls data from all your connected platforms into a single, easy-to-read view.
Overview Dashboard
The analytics overview shows your key metrics at a glance:
- Total Reach — how many unique accounts saw your content
- Engagement Rate — likes, comments, saves, and shares as a percentage of reach
- Follower Growth — net new followers over the selected period
- Top Post — your highest-performing piece of content
Use the date picker to compare performance across different time ranges: last 7 days, 30 days, 90 days, or a custom range.
Post Performance
Drill into individual posts to see detailed metrics. Each post shows impressions, reach, likes, comments, saves, shares, and click-throughs. Look for patterns — do behind-the-scenes shots outperform polished edits? Do reels drive more saves than carousels?
Audience Insights
The Audience tab breaks down your followers by:
- Location — cities and countries
- Age range and gender
- Most active hours — when your audience is online
These insights directly feed into the Best Time to Post feature in your scheduling tools, creating a feedback loop that improves over time.
Engagement Inbox
The Engagement tab aggregates comments and mentions across platforms. Reply to comments directly from creavio without switching apps. You can mark conversations as Read, Flagged, or Archived to stay organized.
Tips for Photographers
- Track saves — they signal high-value content that people want to revisit
- Compare carousel vs. single-image performance monthly
- Use audience location data to time posts for your largest geographic segment