Landing Pages for Marketing

By creavio Team April 10, 2026 1 views

Landing Pages for Marketing

A landing page is a single-purpose page designed to convert. Unlike your homepage (which serves multiple audiences), a landing page speaks to one specific person with one specific offer. If you are running ads or promotions, you need landing pages.

When to Use a Landing Page

  • Facebook/Instagram ads: Send ad traffic to a page that matches the ad's promise, not your generic homepage
  • Google Ads: "Wedding Photographer in [City]" ads need a page about your wedding services specifically
  • Mini session announcements: A dedicated page with availability, pricing, and a booking button
  • Seasonal promotions: Holiday specials, Valentine's couples sessions, spring family portraits
  • Referral campaigns: A page specifically for referred clients with a personal touch

Creating a Landing Page

Go to Website > Pages and click Add Page. Choose a blank template or one of the landing page templates. Build your page with these sections:

  1. Hero section: One powerful image, a clear headline, and a call-to-action button
  2. Social proof: 2-3 client testimonials or review quotes
  3. What's included: Session details, deliverables, pricing
  4. Gallery preview: 6-8 of your best images from that session type
  5. FAQ section: Answer the top 3-4 objections
  6. Call to action: Booking button or inquiry form. Make it impossible to miss.

Landing Page Best Practices

  • One goal per page. Book a session. That is it. Do not link to your blog, about page, or other services.
  • Remove navigation. Landing pages should not have your main site navigation. You want visitors to convert, not wander off to other pages. Hide the nav bar in the page settings.
  • Match the ad. If your ad says "Fall Mini Sessions Starting at $275," the landing page headline should say the same thing. Consistency between ad and page increases conversion.
  • Mobile first. Most ad traffic comes from phones. Design the page for mobile and make sure the booking button is visible without scrolling.
  • Fast loading. Limit images to 6-10. Use compressed files. See speed optimization.

Forms on Landing Pages

Add a Form section to capture inquiries. Keep it short:

  • Name
  • Email
  • Phone (optional)
  • Session type or date preference

Form submissions create client records in your CRM and can trigger an onboarding automation immediately.

URL Structure

Set a clean, descriptive slug for your landing page:

  • yourdomain.com/fall-minis
  • yourdomain.com/wedding-photography
  • yourdomain.com/headshots

Short, keyword-rich URLs help with both paid ads and organic search.

Tracking Performance

Set up analytics tracking on your landing pages. Monitor:

  • Page views (how many people land on the page)
  • Conversion rate (what percentage submit the form or book)
  • Bounce rate (what percentage leave without taking action)
  • Traffic source (which ad or campaign sent them)

A good landing page converts at 5-15%. If yours is below 3%, test a different headline, hero image, or call-to-action placement.

A/B Testing

Duplicate your landing page and change one element (headline, hero image, or CTA text). Run both versions and compare conversion rates after 100+ visits to each. Let data drive your design decisions.